Eric Worre of NMPRO (Network Marketing Professional) asserts that network marketing is a better way than employment, small business, sales, and blue-collar job. This kind of business conviction will result not only from the experience of the industry itself but also from investing time to learn financial education. Reading books like “Cashflow Quadrant” and “Why We Want You To Be Rich” with an open mind would lead into this kind of confidence.
Network marketing is a120 billion dollar industry and 67 million people around the world are involved in it. However, in spite of the advantages of network marketing, at present, it still suffers a bad reputation in the eyes of the public. Some blame the media for this negative publicity and others admit that those in the industry themselves are the ones responsible for its bad image.
Robert Kiyosaki’s Experience of Network Marketing
Robert Kiyosaki proudly claimed that his mind was closed to the industry for 15 years not until he came to know that a very wealthy friend with a degree in accounting and an MBA in finance was involved in it. He became curious and asked his friend why the latter entered into network marketing. His friend identified three reasons:
- He wanted to help people.
- He wanted to help himself.
- He loves teaching and learning.
Kiyosaki’s friend explained that most people do not have the money to invest in his businesses. By entering into network marketing, he was giving people an access to have the money that they need to invest. By helping people, he also helps himself.
Another thing that Kiyosaki’s friend liked among people in network marketing is the open-mindedness to learn. He found it exhausting to do business with people who think that they know everything while in fact, their skills in the Information Age are already considered obsolete. There are many people in the industry who are very smart and well-educated and yet still willing to learn. And those without formal education receive an equal opportunity to this “life-changing business education” for them to thrive both in life and business.
The opening of the mind of Robert Kiyosaki started. And he began to see the good side of the industry. He acknowledged that there is always something negative about most things. But this time he focused on the positive about the industry and he began his own research at the age of 47 about network marketing by joining a few companies and studying several businesses. Robert experienced first-hand the so-called negative aspects of the industry. He found them through the entry into the industry of “strange people” whom he called as “dreamers, hustlers, con men, losers, and get-quick rich artists.” The reason for this is that the industry has “an open door policy, which allows almost anyone to join.”
Robert Kiyosaki is qualified to give an objective perspective about the industry simply because his wealth was not achieved through network marketing. And in his booklet, “The Business School,” he intends to present the real value of network marketing that most people are not able to recognize. And he sees this value as the heart of the industry, which is the “education plan.”
The Heart of Network Marketing
For Kiyosaki, the most important thing to consider in choosing a network marketing company is neither the product nor the compensation plan but the education plan. The focus of the education is not just simply providing a list of books or just turning you into an excellent salesperson but growth as an individual and as member of a team, which Kiyosaki described as “the transformation of a caterpillar into a butterfly.”
The good thing in the education plan in network marketing is that the only qualified mentors are those who really made it in the real life and become successful. Here, Kiyosaki criticized most business school, whose professors do not have actual experience but derived their lessons from textbooks.
Another advantage of the education plan of network marketing is that the subjects taught are really relevant to the real world of business such as:
- Attitude of success
- Leadership skills
- Communication skills
- People skills
- Overcoming personal fears, doubts, and lack of confidence
- Overcoming the fear of rejection
- Money management skills
- Investing skills
- Accountability skills
- Time management skills
- Goal setting
For Robert Kiyosaki, life-changing business education has four components: mental, emotional, physical, and spiritual. The existing education system focuses only on the mental. What Kiyosaki disliked about traditional school is its impact to the other three components. As a result, it is common to see graduates with so much information but having problems when it comes to emotional maturity, physical skills, and spirituality.
One weakness of traditional education is about committing mistakes. In school, we are taught to be afraid when we commit mistakes in examination and punished with low grades. This is contrary to life. In real life, Kiyosaki argues that people learn by committing mistakes. Traditional businesses do the same thing as the school does. Employees are fired for committing mistakes. In network marketing, mistakes are accepted and considered vital for a person to grow.
The educational process of people who are conditioned both in the school and in the world of traditional business will be hampered simply because they are trained to know all the right answers first before taking action and not to commit mistakes. This kind of environment limits the physical training of an individual, says Kiyosaki. He adds “Living in an environment of fear is not healthy, mentally, emotionally, physically, or financially.” In network marketing, mentors are there to guide a person to a life beyond fear and failure.
By spiritual education, Kiyosaki meant that it may or may not include religious education. By spirit, he meant the power that causes a man to move forward beyond mental, physical, and emotional boundaries, which usually limit human condition. The human spirit, Kiyosaki affirms, has power to overcome the emotions of fear and doubt.
Applying the above educational components to communication, Kiyosaki recognizes that limiting communication to purely mental accomplishes little. An emotional person who is afraid and insecure will be limited in his communication. In network marketing, he will learn to overcome his emotional limitation by speaking from his spirit. Finally, great network marketing companies know that physical appearance affect communication and that is why they focus on improving a person’s physical appearance.
Source: The Business School: For People Who Like Helping People (The Eight Hidden Values of a Network Marketing Business, Other Than Making Money) by Robert Kiyosaki with Sharon Lechter, C.P.A.